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Testimonials

  • Ibrahim

    Ibrahim tells us about our pre-owned customer service: “Tony Ramundi was very helpful and worked extremely hard to get me into a new car,” he told us, adding that Tony “really cared about my situation” and “did his best to accommodate his requests.” Also, as always, “Emilio Curia was great with the trade-in for my previous vehicle.”

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  • Omid

    We love receiving these reviews: Here’s what Brent said about his experiences with our very own Disco: “My sales representative Disco was extremely helpful and if it not for him I might not have purchased a BMW. Disco has top notch skills in product knowledge and his interpersonal skills with the customer made my purchase experience one that I [...]

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  • Harvinder

    Harvinder commented: “Mathew Cacciatore was exceptionally knowledgeable and very pleasant to deal with. After being an avid BMW driver for many years and with many BMWs under my belt, I had been looking at other brands simply to ‘change it up.’ Mathew convinced me that BMW is by far the best and why! So much so that not only did I purchase a [...]

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  • Jackie

    Once again, our service department’s Jackie Papel has been recognized as someone very special. As our customer Anna commented, “No improvement necessary. Jackie went above and beyond, offering exceptional service. “ We knew that but Anna added: “She was extremely thorough, knowledgeable and personable. She kept me up to date with the status [...]

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  • Lawrie

    When we deliver a BMW, we always follow up afterwards to see how it’s going. Our customer Lawrie received the email and replied, “Thanks so much for your email and good wishes on the new car. So far so good.” He also praised our staff, saying they “were great,” adding that they were “very friendly, and knowledgeable” and made him “feel [...]

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  • Eduardo

    Eduardo writes: “Dealing with Stefano Serpa and his team is a very nice experience not only during the sales process, but also whenever visiting the dealership for other reasons.” “Frank Serpa has definitely a winning team there,” he added. Thank you, Eduardo; we do appreciate it.

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  • Altoosa

    Our pre-owned department is an integral part of the Serpa BMW experience. We like the encounter there to be equal to new vehicle sales in terms of customer satisfaction and service. So we were very pleased when Altoosa wrote us to say that our pre-owned assistant manager, Tony Ramundi, “was very attentive, assertive and knowledgeable.” Altoosa added [...]

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  • Carolyn

    Our friend Carolyn recently purchased a BMW X3 and had this to say about Stefano Serpa: “He was very easy to deal with. He answered my many questions and explained everything. Much of the technology was new to me so I had loads of questions.” That’s why we are here Carolyn – keeping asking us anything you’d like to know.

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  • Judy

    When customers refer friends and family to us, we know we’ve done our job and have earned their trust. When Judy wrote us recently after purchasing our pride and joy, a BMW 750i, it proved the case. “The entire team at Serpa BMW was amazing, I have been dealing with them for years,” she said. “I will recommend them to our next generation.” [...]

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  • Kristen

    We were pleased that Kristen wrote us about her encounter with Gautam Shah. “It was an excellent sales and dealership experience,” she stated. “I would definitely buy from, and recommend, Serpa BMW.” Then she added: “Gautam was fantastic and took the time to walk my family and me through this process, keeping us apprised of our car’s progress.” [...]

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Respect

Our employees look up to and respect each other and understand that we all play an important part in serving our clients. Each of us contributes to a car-buying experience that is different from any other. It is based on family values, which apply to our daily conduct and every encounter at our store.

Respect

Trust

Trust is the most important element of our success. This can be summed up in the phrase "like you, trust you." We are very proud of our integrity in an industry in which this can sometimes be missing. What we say is what we mean, especially concerning vehicle pricing. Full disclosure is just the starting point. When we tell you something about a car purchase, the story does not change in the interest of making a sale.

Trust

Enjoy

Enjoy...

Why shouldn't you enjoy your visit to a car dealer? You are about to embark on an adventure with a shiny new auto, reflecting your personality, with the colour and features you selected. At the dealer, there should be no pressure. Take your time and leave with exactly what you need, proud of your purchase and happy with the quality of your experience. We are very proud of our integrity

Enjoy

About Us

Frank Serpa, dealer principal of the Serpa Automotive Group, is now celebrating nearly four years operating his Newmarket/Aurora dealerships Serpa BMW. Reflecting on the success he’s achieved in transforming the BMW retailer after acquiring Open Road BMW in April 2012, he commented, “I am truly enjoying the BMW world.....

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